I just posted a comment on Andy Sernovitz’s post “The Little Things Matter #2″ and thought I would expand on it here. Why not, I don’t post enough here anyway.

When Andy spoke to the Education Specialists the day before eBay Live last year in Boston. The one thing I took and implemented right away was giving the customer something extra and unexpected. I began adding a little treat to each package I sent out.
Usually either a Tootsie Pop or 2 pieces of Bazooka Joe bubble gum. I get them at the dollar store and they cost less than 10 cents each. I started getting comments about them in my Feedback, so I kept it up. Until I ran out and kept forgetting to go back to the dollar store.

When eBay made the changes recently and tied PowerSeller Rewards to DSR ratings, I knew I needed to raise my Shipping and Handling score from 4.7 to 4.8 or above to get the 15% discount on fees. I went back to the dollar store and bought more Tootsie Pops. I also made a Thank You card template that I could attach to the Tootsie Pop and write a little note to the buyer. I have started getting comments again about the treat and the notes, so I can’t wait for the PowerSeller Dashboard to get here so I can see if my ratings have gone up enough for my 30 day score to be over 4.8.

What little things do you do for your customer? If you don’t do anything now, what can you think of to start doing to make yourself “Remarkable”.

Have Fun!
Mike